The process of bringing the bitters to market has been much more challenging than we had originally expected. By choosing the path of creating artisanal products without chemical additives or artificial flavoring, we’ve been subjected to a variety of regulations. In the end, our current challenge is not with the federal government – the Bureau of Alcohol Tobacco and Firearms has been a pleasure to work with and the FDA guidelines are clear. Our challenge has been obtaining health permits at a state level and ensuring that we’re still in compliance with federal statutes.
Where the process for setting up micro-breweries and small wineries is well defined, we’ve been charting new ground when it comes to small-batch bitters production.
However, as of today, the news is positive. We have made it through another large hurdle and are on track to bring our first two formulas to market. The timeline is still a bit fuzzy, but we think we’re talking about a couple of months before we can launch… and hopefully, the next time you hear from us, it will be with ordering instructions.
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